Welcome to Lafors! A small Swedish community in desperate need of a fresh start. Hope rises when the German low-cost superstore Superbilly is considering setting up business in the area. 500 new jobs, that would change everything! Musse at the local government office gets the honour to make the commercial that will be selling Lafors. But Aida and Dana pick up the fight and turn their mobiles and selfiesticks towards everyone that isn't allowed to take part in the commercial. The battle of who has the right to tell the story of Lafors has begun.
Trained at the Film Academy in Gothenburg. Her short film SCRUBS was awarded the Swedish Oscar for best short film. Gabriela Pichler’s first feature EAT SLEEP DIE premiered 2012 at Venice International Film Festival and won the Audience Award at Film Critic’s Week before it hit off with great success at film festivals around the world. And was awarded the Swedish Oscar for Best film, script and Director. Her unconventional mix of wit and social commentary, combined with an eye for brilliant amateur actors, are her characteristics and also defines her second feature AMATEURS.