#YESIFILM CAMPAIGN
There are countless stories of women in films as film directors, screenwriters, cinematographers, producers and so on!
HOW TO PARTICIPATE? From March 1-31 share a short story on your social media page: video, stand up gig, or text, about your experience as a woman in the film industry or about the stereotypical representation of women in film and add the #YesIFilm hashtag. The story can address issues ranging from how women are treated in the film industry to unequal opportunities. Share your story about why gender parity in filmmaking is important on Twitter, Facebook, Instagram, or any other channel, and encourage others to do so too.
Our goal for the #YesIFilm campaign is to inspire women in the film industry in all roles, to raise the question of the conventional representation of women in film, to join together to achieve parity and transform the culture of the global film industry by calling out absurd gender stereotypes.
Gender discrimination is undoubtedly a heavy topic. Our aim of this campaign to take every discrimination out of the so-called "traditional" and "cultural" context and satirically illustrate the absurd discrimination women face in the film industry. We believe that humor can and is being used to promote broader themes of women’s empowerment and gender equality not only, by making us laugh, but also by challenging old stories in front of a broad and engaged audience.
SHARE YOUR STORY TODAY!
#yesifillm in collaboration with the China women's film festival and WIFT, Sweden.
Comics for #YesIFilm by New Yorker magazine cartoonist Liza Donelly @lizadonnelly
電影台前幕後有無數性別歧視的笑話,等你講出來
今年是女性權利里程碑《北京宣言》的第25週年。社會文化是性別平等的基礎,而電影無疑是對社會文化最強大的塑造者之一,電影產業的性別歧視、電影內容的性別失衡,都會加深社會對女性的偏見、歧視的潛意識。
性別歧視無疑是沉重的話題,但當你把每一宗歧視,從“傳統”、“文化”所謂的理所當然之中抽離出來,具體審視,你將發現所有的性別歧視都不過是荒誕的笑話。
#YesIFilm就是要用無數的荒誕突出並解構電影中性別歧視的文化,讓電影不再只是男性的電影,而是男性和女性共同的電影,為此:
#YesIFilm鼓勵觀眾們諷刺電影中女性角色的刻板與膚淺,
#YesIFilm鼓勵電影產業中的女性(演員、製片人、編劇、導演等)諷刺產業內的性別歧視。
#YesIFilm將於3月1日在全球範圍啟動,你可以自己錄一段stand-up gig(單口喜劇)、和朋友們演一段喜劇,當然也可以將它寫下來(不要超過500字),發佈在抖音、快手、微博,或其他的社交媒體,加上#YesIFilm 標籤。
#YesIFilm需要你的參與,你發出來的那則諷刺,將是滴穿電影產業性別歧視這塊頑石的水滴之一。
鸣谢:《纽约客》杂志漫画家Liza Donnelly为#YesIFilm 绘制漫画